Ursula Schoenberg

Expert Writing for Healthcare and Science-Based Industries

Bird for breakfast

Ever bitten into a bird? Just to get that ‘fluffy’ feeling in your mouth? German has absorbed ‘fluffy’ and turned it into ‘fluffig’, which youth culture takes to mean much the same thing as the original. So what corporate or advertising genius decided it was a good idea to put it on a muesli package?

Yummy,

It pays to copyedit your Internet advertising before posting it. Unless you want to end up with a ‘Slime Line Edition’!

Challenges of freelancing

As a freelancer, I encounter different pitfalls from colleagues employed in the corporate world. You can find a light-hearted look at them here, in the latest edition of EMWA’s magazine The Write Stuff, which is all about ‘Business’.

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